Location Labs Inc., a provider of mobile location-as-a-service infrastructure and applications, today announced the launch of Sparkle, a next-generation mobile location, controls, and security platform.
When deployed on handsets, the Sparkle Client provides platform developers with access to a number of services including location, security, and user-level controls to manage voice, data and applications. In addition, when deployed through the carriers, Sparkle provides developers with access to controls and location exposed as an API. Sparkle also allows developers to easily build applications around safety, security and monitoring to provide richer and more complex applications for end-users.
The Sparkle Platform for Application Developers offers:
• On-Demand Cloud-based Location – The ability to locate and identify any handset
• Geofencing & Location Services – Precise geofence creation and messaging via web service interfaces
• Controls for Data & Voice – Monitor and control voice, data and text message services on the handset
• Driving Velocity Determination – The ability to detect motion and velocity directly from the handset
Sparkle has already hit the market as part of a private Beta with select developers such as RaizLabs, who developed an intelligent location-based application called MayorMaker, which utilizes Sparkle’s Geofencing capabilities along with the Foursquare, Facebook and Twitter APIs to automatically check users into and out of their favorite venues. Other applications that use Sparkle’s Control capabilities include TweetMover, the first game developed using Twitter to control and deliver Tweets automatically based on location.
Sprint recently announced plans to pre-load the Sparkle platform on future smartphones.