Data security vendor Imperva and data masking solutions provider ActiveBase, are partnering to offer a comprehensive protection solution for sensitive data.
The partnership, announced this week, will allow joint customers to protect sensitive data from those who don’t need to see it. The solution, for example, will allow personal data to be shielded from IT personnel such as outsourced support teams and protect personal information in training and development environments.
Gartner analyst Joseph Feiman, in a recent report, observed that “combining elements of static data masking, IAM and DAM enable the creation of a new capability — Dynamic Data Masking — that aims at real-time data masking, typically in production databases (for example, hiding payment card data from customer service personnel working in call centers).”
“Having ActiveBase dynamically mask sensitive data presented within application screens and development tools across production environments with no changes to applications or databases, combined with Imperva’s database activity monitoring enables us to proactively prevent data leakage and comply with ever growing privacy regulations quickly and transparently,” said Alon Ofek, CISO of Pelephone Communications, a leader in cellular communications.
Imperva and ActiveBase plan to jointly sell and implement the solution.
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