Connect with us

Hi, what are you looking for?



Experian to Acquire Web Fraud Detection Firm 41st Parameter

Experian announced on Tuesday that it has agreed to acquire 41st Parameter, a provider of web fraud detection solutions, for an undisclosed amount.

Experian announced on Tuesday that it has agreed to acquire 41st Parameter, a provider of web fraud detection solutions, for an undisclosed amount.

Experian said the accusation of 41st Parameter, which uses device identification technology to detect web fraud, would strengthen Experian’s web fraud detection and risk-based identity authentication capabilities.

“Creating relevant on-line customer experiences and preventing fraud are large and growing business challenges,” the company said in a statement. “41st Parameter’s patented device identification technology enables clients and their consumers to interact on the web effectively and securely, recognizing consumers to reduce fraud losses.”

Typical uses for 41st Parameter’s technology include detecting fraudulent activity when a new account is opened, determining the risk associated with a Card Not Present (CNP) online transaction, and blocking fraudulent account takeover attempts.

41st Parameter claims that its customers experience an average of 90% fraud detection lift while reviewing less than 5% of transactions, and see an ROI typically within 30 to 90 days.

“In today’s digital world, organizations need to recognize the devices used by their customers in order to provide a safe and effective experience,” said Alan Naumann, President and CEO of 41st Parameter. “I am excited that by combining our team with Experian we can together deliver very unique and effective solutions to our mutual clients around the world.” 

“We are pleased to incorporate 41st Parameter’s web fraud detection to enable our clients to make real-time security decisions that improve their business profits,” said Joy Griffiths, global managing director, Experian Decision Analytics.

Advertisement. Scroll to continue reading.

Founded in 2004, and with offices in Silicon Valley, Arizona, UK, and Tokyo, 41st Parameter counts leading financial institutions, eCommerce merchants, and online travel firms as customers.

41st Parameter is backed by Norwest Venture Partners, Kleiner Perkins Caufield & Byers, JAFCO Ventures and Georgian Partners.

Related Reading: How Mobile Commerce is Challenging Fraud Detection

Written By

For more than 10 years, Mike Lennon has been closely monitoring the threat landscape and analyzing trends in the National Security and enterprise cybersecurity space. In his role at SecurityWeek, he oversees the editorial direction of the publication and is the Director of several leading security industry conferences around the world.

Click to comment

Daily Briefing Newsletter

Subscribe to the SecurityWeek Email Briefing to stay informed on the latest threats, trends, and technology, along with insightful columns from industry experts.

SecurityWeek’s Threat Detection and Incident Response Summit brings together security practitioners from around the world to share war stories on breaches, APT attacks and threat intelligence.


Securityweek’s CISO Forum will address issues and challenges that are top of mind for today’s security leaders and what the future looks like as chief defenders of the enterprise.


Expert Insights

Related Content


The changing nature of what we still generally call ransomware will continue through 2023, driven by three primary conditions.


Luxury retailer Neiman Marcus Group informed some customers last week that their online accounts had been breached by hackers.


As it evolves, web3 will contain and increase all the security issues of web2 – and perhaps add a few more.


A recently disclosed vBulletin vulnerability, which had a zero-day status for roughly two days last week, was exploited in a hacker attack targeting the...


Satellite TV giant Dish Network confirmed that a recent outage was the result of a cyberattack and admitted that data was stolen.


Zendesk is informing customers about a data breach that started with an SMS phishing campaign targeting the company’s employees.

Artificial Intelligence

The release of OpenAI’s ChatGPT in late 2022 has demonstrated the potential of AI for both good and bad.

Artificial Intelligence

The degree of danger that may be introduced when adversaries start to use AI as an effective weapon of attack rather than a tool...