New York City-based White Ops offers a solution to combat online advertising fraud by isolating and eliminating bot-infected traffic.
Using thousands of real-time user session variables, the company explains that its technology can differentiate between a human and machine-driven request—regardless of the sophistication of the bot programmer.
White Ops also claims that its solution can immediately categorize traffic even if the bot is behaving in a way never before seen, while depriving cybercriminals of valuable intelligence as to how they failed or were detected.
While White Ops’ technology is initially being applied to combat online advertising fraud, the new funding will help support the expansion of its bot detection technology to combat other forms of bot-driven crime such as man-in-the-browser financial fraud, e-commerce fraud and automated attacks on websites such as Distributed Denial of Service (DDoS).
White Ops was founded by a CEO Michael Tiffany, Chief Scientist Dan Kaminsky, CTO Tamer Hassan and General Counsel Ash Kalb.