While the story is mostly centered on consumer privacy, plenty of businesses have service contracts with Verizon Wireless, and plenty more have employees using their personal Verizon devices for office related activities. If this is the case, then organizations should know that every employee, unless they personally opted-out of the program, is being tracked by Verizon.
The changes started in September, and customers have to access their account online to exit the program. For organizations with a large amount of devices to manage, each number must be removed individually. Contact your Verizon service representative for additional details.
For organizations that have employees on Verizon, they should head to the privacy center to opt-out of the program on their own. The address is http://www.vzw.com/myprivacy
This may be nothing, but it is still something to monitor as mobile device usage is growing in the enterprise, and there is no telling what information is being recorded. In this case, it is better safe than sorry, as an organization has no control over how the collected data is stored or secured, but may be faced with problems should it ever be exposed to the public.