iOS and Android Continue to Dominate – Verizon iPhone Launch Pumps iPhone Enterprise Adoption Rate in Q1 2011
A report out today coming from Good Technology, a provider of secure and managed enterprise mobility solutions, revealed that the trend of personal smartphones infiltrating the workplace, sometimes referred to as “consumerization”, continues to be led by both Apple’s iOS and Google’s Android smartphone platforms.
According to data from Good’s enterprise customers, in Q1 of 2011, both platforms were widely deployed, but with the launch of the Verizon iPhone 4 and the iPad 2, Apple’s iOS devices had an especially strong quarter. (It’s important to note that Good’s report does not cover BlackBerry or Windows Phone 7 handset activation trends)
“The one-two punch of Verizon’s long-awaited iPhone 4 launch and Apple’s iPad 2 release made it an especially strong quarter for Apple,” said John Herrema, senior vice president of corporate strategy at Good Technology. “AT&T’s price drop on the iPhone 3GS to $49 also had a strong impact on overall iPhone activations.”
In its most recent quarterly earnings report, AT&T said it activated 3.6 million iPhones during its fiscal quarter, though it didn’t break down whether these iPhones were the newer iPhone 4 or older 3GS iPhones. On Wednesday, Apple released the financial results for its fiscal 2011 second quarter, saying it sold 18.65 million iPhones and 4.69 Million iPads during the quarter.
“We still predict that Android activations will overtake iOS in the long run, but in the first quarter of 2011, Apple’s iOS devices were the clear winner among Good’s enterprise customers and their end users,” Herrema added.
Key Data Points:
• iOS devices represented just under 70 percent of net new activations from January 1 through March 31, 2011
• iOS tablet (iPad + iPad2) share of overall net activations slipped slightly from 22 percent to 20.4 percent over the quarter
• Among the top 10 industry verticals, financial services saw the highest level of iPad activation with 43 percent, more than doubling the amount of activation in any other industry
• Android devices declined just over 30 percent of all net new activations over the quarter, but represented over 40 percent of all smartphone (non tablet) activations
Good Technology’s Q1 2011 metrics report is generated from data coming from mobile devices activated by its enterprise customers over the first quarter of 2011. Android’s overall smartphone market share growth is booming, and the company expects Android smartphone activations by its customers to overtake iPhone activations over the course of 2011; however, it’s clear that Verizon’s launch of the iPhone 4 and AT&T’s subsequent iPhone 3GS price reduction significantly boosted overall iPhone activations by Good’s customers in Q1. Apple’s deal with Verizon to carry its iPhone 4 resulted in the highest rate of activation (16.9 percent) for any new device since Good has been publicly tracking and publishing reports (since Q3 2010).
The full report is available here. (PDF, no registration required)