Strivacity, a Virginia startup working on technology to simplify and secure customer logins, has attracted $20 million in venture capital funding to fuel global expansion plans.
The $20 million, described as a Series A2 investment, brings the total raised by Strivacity to $28 million and provides runway for the company to compete in the lucrative customer identity and access management (CIAM) category.
The new financing round was led by San Francisco-based venture capital outfit SignalFire. The company said it also took in investments from Ten Eleven Ventures and prominent security executives Kevin Mandia and Jack Huffard.
The Herndon startup launched in 2019 with ambitious plans in the cloud-based CIAM market and Strivacity says it has found traction with major organizations looking to create simple, speedy and secure sign-in journeys for customers.
The company’s technology lets brands add secure log-in and identity management capabilities to their customer-facing applications without the need for developers or consultants. Strivacity says its low-code customer identity and access management lets organizations roll out secure login processes without the need for custom coding.
Strivacy’s product offers tooling for registration and self-service, including sign ups, password resets and account update, alongside sign-in and authentication, identity verification, privacy and consent and fraud detection.
The technology promises capabilities to stop account takeover attacks, give businesses control over branding and customer experience and the removal of software engineering burdens.
Related: CIAM Startup Strivacity Raises $9.3 Million in Series A
Related: The Great Analyst Debate Over Consumer IAM
Related: How Security Can Drive Business Competitiveness
Ryan Naraine is Editor-at-Large at SecurityWeek and host of the popular Security Conversations podcast series. He is a security community engagement expert who has built programs at major global brands, including Intel Corp., Bishop Fox and GReAT. Ryan is a founding-director of the Security Tinkerers non-profit, an advisor to early-stage entrepreneurs, and a regular speaker at security conferences around the world.
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