Personal identity and data protection provider Lockr this week announced a $2.5 million pre-seed investment from Junction Venture Partners, Grit Capital Partners, and Mozilla Ventures.
Founded in 2021, the New York-based startup offers a privacy-focused platform that provides consumers with control over how their personal identity and data is collected by advertisers.
Working with both publishers and brands, Lockr ensures that data is collected in a transparent manner, with consumer consent.
Through LockrMail, the company provides users with an email address where they can fully control the advertising messages they receive.
Additionally, the company offers Identity Lockr, a consumer-consented identity solution that publishers and brands can use for email verification and to create and maintain a profile of consumers.
Lockr’s single sign-on service provides users with transparent consent over data-sharing, so that they can access content over the internet while having control over their data and avoiding having their inboxes flooded.
The company plans to use the new investment to scale its employee base, partner with more publishers, and expand its product portfolio.
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