Companies to Combine Marketing and Technology Resources to Assist in Brand Protection
Document Security Systems, a Rochester, NY based provider of document security solutions, and Eastman Kodak have announced a partnership in which they will provide applications to will enable a broad range of industries and governments to combat the increasingly damaging effects of counterfeiting and brand fraud.
What types of documents and items really need such protection? A lot.
Through the partnership, the companies will provide applications to help protect things such as important records, coupons, gift certificates, transcripts, car titles, text books, checks, prescription forms, permits and more.
They will also offer digital security solutions for digital presses, securing internet-generated documents and alpha/numeric Microsoft Office Applications, data/file security for Outlook e-mails, Excel Spreadsheets, PowerPoint Presentations and Word Documents.
Additionally, they will work to protect “plastic substrate” items which include ID cards, drivers licenses, gift cards, access cards containing radio frequency identification (RFID), biometrics, barcodes, magnetic stripe, holographs and plastic watermarks. They will also provide packaging and label security technologies for consumer products, food and beverage materials, pharmaceutical, anything requiring a package or label.
Combining Document Security Systems’ (DSS) document security and counterfeiting prevention software and printing systems with Kodak’s imaging technology, Kodak will market a suite of secure image technology products under its own brand names.
“To stop today’s sophisticated counterfeiters, brand owners and authorities need the support of global partners with the solution portfolio breadth, advanced technology and resources to help them execute optimal brand and document protection strategies,” said Robert Taylor, General Manager, Security Solutions, Kodak’s Graphic Communications Group.
