ID Verification Platform Provider Persona Raises $50 Million

Armed with $68 million in funding to date, the company plans to double its team and scale up its business

Persona, a San Francisco, Calif.-based identity verification firm, today announced that it has raised $50 million in Series B funding. The company has now raised over $68 million to date.

For more than three years, the company has been providing businesses with way to allow them to verify the identity of their own customers and users.

Persona’s platform can be used to prevent fraud, ensure account recovery, and perform age verification.

“From live selfies to government IDs to database lookups, Persona offers a suite of fully automated verification components you can use to build the right verification flow for each use case and customer,” the company explains.

While experiencing strong growth over the past year, the company says it has more than tripled its employee headcout.

The new capital, the company says, will help it further double its headcount and continue to scale its business.

The new funding round was led by Index Ventures with participation from previous investor Coatue.

Persona is not the only startup in the identity verification sector that has caught the eyes of investors lately. Just last month, Veriff announced that it had secured $69 million in Series B financing, bringing the total amount raised by the company to $92.8 million.

Related: Cybersecurity VC Funding Hit Record in 2020 With $7.8 Billion Invested

Related: ID Verification Firm Veriff Lands $69 Million in Series B Funding