A federal judge on Tuesday rejected a challenge by internet service providers and upheld Maine’s “opt-in” web privacy law, one of the strictest in the nation.
Judge Lance Walker said four industry associations that sued failed to demonstrate that the law violates the First Amendment. He also rejected the contention that the law conflicts with existing federal law.
“While there will be more litigation, this initial ruling is a huge victory for Maine consumers and for our state’s efforts to take appropriate measures to protect their privacy,” Maine Attorney General Aaron Frey said in a statement.
The law prohibits internet service providers from using, disclosing, selling or granting access to a customer’s personal information unless a customer gives the provider permission to do so. It also requires providers to take reasonable measures to protect customers’ personal information.
Maine Gov. Janet Mills called it a “common-sense law” when she signed the bill last year.
“Maine people can access the internet with the knowledge and comfort that their personal information cannot be bought or sold … without their express approval,” she had said.
The law, which went into effect on July 1, was sponsored by Sen. Shenna Bellows, D-Manchester, who sought to reinstate rules implemented by President Barack Obama’s administration. Those rules were later repealed by a Republican-led Congress under Republican President Donald Trump.
California has a similar law, but requires consumers to “opt out” to prevent personal information from being sold.
The plaintiffs said when they sued that “protecting consumer privacy is a vital national goal,” but that Maine’s attempt to protect privacy had “serious substantive flaws.”
Walker disagreed and used some colorful language in his ruling, noting that one of the arguments was “an attempt to create a conflict where none exists.” He also called the First Amendment claim, which suggested the law should be reviewed with strict scrutiny since involved potential speaker- and content-based limitations, a “shoot-the-moon argument.”
“Like Harold with a purple crayon, plaintiffs have drawn themselves a steep mountain to climb by filing for judgment on the pleadings,” he wrote about the First Amendment claim, referring to the 1955 children’s book.