Data privacy firm Anonos this week announced that it has raised $50 million in a growth funding round that brings the total investment in the company to $70 million. The funding round was led by GT Investment Partners and facilitated by Aon.
Founded in 2012, the New York-based company offers Data Embassy, a software platform that aims to protect data in use by applying pseudonymization and other techniques to transform the data into ‘Variant Twins’, representing non-identifiable but fully accurate assets.
Courtesy of multi-level data privacy and security controls, the company says, Variant Twins can be used anywhere within and outside an organization without affecting privacy and security.
Anonos also claims that its solution provides organizations with control over the level of identifiable data that they process, to ensure compliance with regulations and privacy policies.
The company plans to use the investment to expand marketing, partnerships, and sales for its Data Embassy platform.