Symantec’s New Logo
Symantec today officially launched its new company logo. The company says that the new logo “symbolizes the company’s focus on enabling confidence and ensuring customers have simple and secure access to their information from anywhere, seamlessly moving between their personal and professional lives.”
If you remember, back March Symantec acquired Verisign’s security business for $1.28 billion. With that purchase, Symantec got VeriSign’s identity and authentication business, including its Secure Sockets Layer (SSL) Certificate Services, Public Key Infrastructure (PKI) Services, VeriSign Trust Services and VeriSign Identity Protection (VIP) Authentication Service. The new company logo brings together the Symantec name with the check mark from the VeriSign acquisition.
For $1.28 Billion, and the fact that the VeriSign check mark gets over 250 million impressions every day on more than 100,000 unique websites in 160 countries, it makes sense to try and integrate that as part of the corporate identity.
Symantec is now comparing itself to the likes of Nike as far as logos go. “We believe in today’s connected world that the Symantec check mark will stand for confidence, the same way the Nike swoosh stands for fitness,” said Carine Clark, chief marketing officer, Symantec.
The previous logo was created in 2000 and has served the company for more than a decade.