CONFERENCE On Demand: Cyber AI & Automation Summit - Watch Now
Connect with us

Hi, what are you looking for?


Artificial Intelligence

Protecto Joins Cadre of Startups in AI Data Protection Space

Silicon Valley startup is pitching APIs to help organizations protect data and ensure compliance throughout the AI deployment lifecycle.

Protecto, a Silicon Valley startup working on technology to secure corporate AI deployments, is joining a fast-growing list of early stage companies in the artificial intelligence security category.

The San Jose company has attracted $4 million seed-stage capital to drive its ambitions to enable the future of data privacy and security.

Protecto said the financing was led by the Together Fund.  Investors from Better Capital, FortyTwo VC, Arali Ventures and Speciale Invest also took equity stakes.

The startup is pitching the idea of easy-to-use APIs to help organizations protect data and ensure compliance throughout the AI lifecycle across training, RAG/tuning, and prompts. 

Protecto said its technology will be able to mask sensitive personal data while preserving the original data format and meaning, allowing AI models to understand the context and generate accurate results.

The company plans to use the new capital to hire engineering talent and expand its go-to-market strategic initiatives.

Protecto is the latest in a growing list of new AI security companies attracting venture capital bets.  This year alone, investors have poured cash into companies like Hidden Layer, CalypsoAI, Harmonic and KPMG-spinout Cranium.

The increased investments in AI security follows the heady launch of OpenAI’s ChatGPT app and a race among software providers big and small to embrace the powerful capabilities of LLM (language learning models) and generative AI.

Advertisement. Scroll to continue reading.

Software giant Microsoft has debuted an AI-powered security analysis tool to automate incident response and threat hunting tasks, showcasing a security use-case generative AI chatbots.

OpenAI has also released a business edition of ChatGPT, promising enterprise-grade security and a commitment not to use client-specific prompts and data in the training of its models.

Related: Harmonic Lands $7M to Secure Generative AI Deployments

Related: HiddenLayer Raises Hefty $50M Round for AI Security

Related: Security VCs Pivot to Safeguarding AI Training Models

Related: CalypsoAI Raises $23 Million for AI Security Technology

Related: KPMG Tackles AI Security With Cranium Spinout

Written By

Ryan Naraine is Editor-at-Large at SecurityWeek and host of the popular Security Conversations podcast series. He is a security community engagement expert who has built programs at major global brands, including Intel Corp., Bishop Fox and GReAT. Ryan is a founding-director of the Security Tinkerers non-profit, an advisor to early-stage entrepreneurs, and a regular speaker at security conferences around the world.

Daily Briefing Newsletter

Subscribe to the SecurityWeek Email Briefing to stay informed on the latest threats, trends, and technology, along with insightful columns from industry experts.

Join us as we delve into the transformative potential of AI, predictive ChatGPT-like tools and automation to detect and defend against cyberattacks.


As cybersecurity breaches and incidents escalate, the cyber insurance ecosystem is undergoing rapid and transformational change.


Expert Insights

Related Content

Application Security

Cycode, a startup that provides solutions for protecting software source code, emerged from stealth mode on Tuesday with $4.6 million in seed funding.

Cybersecurity Funding

SecurityWeek investigates how political/economic conditions will affect venture capital funding for cybersecurity firms during 2023.

Artificial Intelligence

The CRYSTALS-Kyber public-key encryption and key encapsulation mechanism recommended by NIST for post-quantum cryptography has been broken using AI combined with side channel attacks.

Cyber Insurance

Cyberinsurance and protection firm Boxx Insurance raises $14.4 million in a Series B funding round led by Zurich Insurance.

Artificial Intelligence

The release of OpenAI’s ChatGPT in late 2022 has demonstrated the potential of AI for both good and bad.

Cybersecurity Funding

2022 Cybersecurity Year in Review: Top news headlines and trends that impacted the security ecosystem


The three primary drivers for cyber regulations are voter privacy, the economy, and national security – with the complication that the first is often...

Artificial Intelligence

ChatGPT is increasingly integrated into cybersecurity products and services as the industry is testing its capabilities and limitations.