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Protecto Joins Cadre of Startups in AI Data Protection Space

Silicon Valley startup is pitching APIs to help organizations protect data and ensure compliance throughout the AI deployment lifecycle.

Protecto, a Silicon Valley startup working on technology to secure corporate AI deployments, is joining a fast-growing list of early stage companies in the artificial intelligence security category.

The San Jose company has attracted $4 million seed-stage capital to drive its ambitions to enable the future of data privacy and security.

Protecto said the financing was led by the Together Fund.  Investors from Better Capital, FortyTwo VC, Arali Ventures and Speciale Invest also took equity stakes.

The startup is pitching the idea of easy-to-use APIs to help organizations protect data and ensure compliance throughout the AI lifecycle across training, RAG/tuning, and prompts. 

Protecto said its technology will be able to mask sensitive personal data while preserving the original data format and meaning, allowing AI models to understand the context and generate accurate results.

The company plans to use the new capital to hire engineering talent and expand its go-to-market strategic initiatives.

Protecto is the latest in a growing list of new AI security companies attracting venture capital bets.  This year alone, investors have poured cash into companies like Hidden Layer, CalypsoAI, Harmonic and KPMG-spinout Cranium.

The increased investments in AI security follows the heady launch of OpenAI’s ChatGPT app and a race among software providers big and small to embrace the powerful capabilities of LLM (language learning models) and generative AI.

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Software giant Microsoft has debuted an AI-powered security analysis tool to automate incident response and threat hunting tasks, showcasing a security use-case generative AI chatbots.

OpenAI has also released a business edition of ChatGPT, promising enterprise-grade security and a commitment not to use client-specific prompts and data in the training of its models.

Related: Harmonic Lands $7M to Secure Generative AI Deployments

Related: HiddenLayer Raises Hefty $50M Round for AI Security

Related: Security VCs Pivot to Safeguarding AI Training Models

Related: CalypsoAI Raises $23 Million for AI Security Technology

Related: KPMG Tackles AI Security With Cranium Spinout

Written By

Ryan Naraine is Editor-at-Large at SecurityWeek and host of the popular Security Conversations podcast series. He is a security community engagement expert who has built programs at major global brands, including Intel Corp., Bishop Fox and GReAT. Ryan is a founding-director of the Security Tinkerers non-profit, an advisor to early-stage entrepreneurs, and a regular speaker at security conferences around the world.

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