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Picnic Corporation Rebrands to VanishID, Raises $10 Million

Picnic Corporation has rebranded to VanishID and announced the launch of a CEO privacy and security offering. 

Picnic Corporation announced on Tuesday that it has rebranded to VanishID and it has raised $10 million in funding. 

VanishID has developed a solution designed to provide online protection to executives and employees. Similar to many other companies, it has started harnessing the power of AI, specifically agentic AI, to enhance its solution.

With its rebranding, the company also announced a new CEO Protection offering that is designed specifically for chief executive officers, to protect them against security and privacy risks. 

VanishID’s executive protection offering, which also extends to executives’ families, includes continuous monitoring of the dark web for compromised passwords, detection of fake social media accounts, and identification of misconfigured websites, as well as data and fake profile takedown capabilities. The offering also includes malware protection for devices.

The employee protection offering includes continuous monitoring for exposed data and automated takedown capabilities. 

VanishID announced raising $10 million in funding from Dell Technologies Capital, former Palo Alto Networks CEO Mark McLaughlin, Crosslink Capital, Rally Ventures, Energy Impact Partners, Bright Pixel, and LockStep Ventures.

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The investment will be used for go-to-market initiatives and to extend product capabilities. 

“CEOs, senior executives, and board members face a daunting challenge of being in the public eye yet trying to maintain their and their families’ privacy and security,” said McLaughlin. “VanishID is enabling those two priorities to not be in conflict with each other, which helps both organizations and individuals.”

Related: Terra Security Raises $8M for Agentic AI Penetration Testing Platform

Related: Kenzo Security Raises $4.5 Million for Agentic AI Security Operations Platform

Related: Cloud Data Security Play Sentra Raises $50 Million Series B

Written By

Eduard Kovacs (@EduardKovacs) is senior managing editor at SecurityWeek. He worked as a high school IT teacher before starting a career in journalism in 2011. Eduard holds a bachelor’s degree in industrial informatics and a master’s degree in computer techniques applied in electrical engineering.

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