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Kaspersky Announces New Branding, Mission Statement

Kaspersky rebrands

Cybersecurity solutions provider Kaspersky on Tuesday announced that the company has a new name, a new logo and a new mission statement.

Kaspersky Lab has become simply “Kaspersky” and its logo has been redesigned with geometric and mathematically precise letters, which the company says represent “the top class software engineering expertise that the company originated from and to which we remain committed.”

New Kaspersky logo

Old Kaspersky logo

Kaspersky’s new mission statement, “Building a safer world,” is meant to reflect the evolution of the company’s business focus from cybersecurity to cyber-immunity.

“Information systems should be designed and built secure; they should not require add-ons in the form of (never quite fully secure) security solutions. That is the future we’re working on: a real, tangible future in which life will be simpler, more convenient, and more interesting — not some flowery, imagined future straight out of science fiction,” said Eugene Kaspersky, CEO and founder of Kaspersky. “And this world is taking shape little by little, day by day. I am sure that in this safer world we’re helping create, technologies will no longer be a source of constant threat, but instead provide tons of new possibilities, opportunities, and discoveries.”

Founded in 1997, Kaspersky has become one of the world’s top cybersecurity firms, but its Russian origins have caused many problems for the company in the past few years over concerns that it may help Moscow’s espionage efforts.

Kaspersky products have been banned by several government organizations, including in the United States and Europe, and last year the company’s ads were blocked by Twitter.

The company has been trying to clear its name by launching a transparency initiative and moving its core infrastructure to Switzerland. The European Commission recently said it had no evidence of problems associated with using Kaspersky products.

Despite the recent setbacks, Kaspersky reported in February that its revenue increased by 4% to $726 million in 2018. The company did admit, however, that sales decreased by 25% in North America.

Related: Mysterious Operative Haunted Kaspersky Critics

Related: Blacklisted Kaspersky Tipped NSA on Security Breach

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Eduard Kovacs (@EduardKovacs) is a contributing editor at SecurityWeek. He worked as a high school IT teacher for two years before starting a career in journalism as Softpedia’s security news reporter. Eduard holds a bachelor’s degree in industrial informatics and a master’s degree in computer techniques applied in electrical engineering.