Tru.ly Launches Age Verification API Backed by Government Data

Tru.ly, a provider of Internet-based age verification services, today released an age verification API that lets developers integrate age verification into apps and authenticate the age of an online user based on government issued data.

Businesses that operate sites with restricted or regulated content such as movies, alcohol and video games can now easily verify a user’s ages with Tru.ly. The API was developed to quickly confirm an age while promoting the guidelines set forth in the Children Online Privacy Protection Act (COPPA), specifically section 1302-9, which defines verifiable parental consent as any reasonable effort (taking into consideration available technology), so as to ensure that the parent is aware of the operator’s personal information collection, use, and disclosure practices.

“Our API represents the foundation for responsible age gating, something that has never been done well on the Internet,” notes David Gordon, Tru.ly’s co-founder and C.E.O., “The days of simply entering any birthday are over. Companies have a responsibility to keep underage users out of restricted sites and with Tru.ly’s age verification API, authenticated age is now a guarantee.”

Tru.ly’s API is based on the Facebook registration application.Tru.ly also offers various APIs for different levels of verification ranging from ecommerce protection to dating and social verification.

More information is available here.