Startup NetAuthority Launches With Device Authentication Focus

Startup Launches With Goal of Transforming Device Authentication

Device authentication startup NetAuthority is pulling the covers off its technology today and unveiling a beta version of its authentication technology.

The San Francisco-based company introduced its Device Authentication Service (DAS) today, which is powered by the NetAuthority’s Device Authentication Engine. The technology is aimed at providing device-centric authentication for enterprises, consumer-based online services and software-as-a-service cloud providers.

The Device Authentication Service is based in the cloud, and is capable of large-scale device registration and authentication with enough scalability to support millions of end-user, the company said. According to the company, the solution transforms a device’s unique attributes into a device key so that the device itself becomes an identifier. The dynamic device key generator is a client plug-in and application and that generates unique device keys for each authentication session.

The dynamic device key generator works with all major web browsers and can be easily embedded in native client and mobile applications, according to the firm. The transport of device key information is protected by encryption.

“NetAuthority is strategically positioned to solve the challenges associated with mass adoption of strong authentication solutions,” said Chris Brennan, CEO and founder of NetAuthority, in a statement. “Our offering is designed to help corporations, consumer-based online services and SaaS cloud providers with the growing challenges associated with widely deploying strong authentication security throughout their business by providing an easily-deployable, scalable, transparent and affordable solution.”