Consumer privacy and security company Cloaked on Thursday announced raising $375 million in a Series B funding round and growth financing to accelerate its product roadmap and scale its platform for both individual users and businesses.
The latest funding, which brings the total raised by the company to more than $400 million, was led by General Catalyst and Liberty City Ventures, with participation from Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo.
Cloaked offers a comprehensive privacy platform designed to give individuals control over their personal information across multiple fronts. Its core functionality includes the generation of unlimited, unique virtual identities — such as phone numbers, email addresses, and passwords — that users can employ when signing up for online services, effectively shielding their real contact details from potential exposure.
The platform also features an automated data removal tool that continuously scans for and deletes users’ personal information from data brokers and people-search websites.
Additionally, its AI-powered Call Guard feature screens incoming calls in real time to block spam, scams, and fraud.
The company intends to use the new capital, among other things, to introduce a suite of AI-driven personal agents. These agents are designed to act on behalf of users to monitor, manage, and enforce privacy preferences and security postures across their digital footprint.
Alongside its consumer growth, Cloaked is scaling its enterprise offering, Cloaked Enterprise, which was launched late last year. This Digital Workforce Protection program is designed to identify and mitigate cybersecurity risks that originate from employees’ personal digital exposure.
“We’ve disguised more than 10 million identities, removed over a billion records from data broker sites, and screened more than 40 million calls – and we’re just getting started,” said Arjun Bhatnagar, co-founder and CEO of Cloaked. “The fight for consumer privacy is at an inflection point with Cloaked building the platform that makes privacy easy to understand, simple to defend, and a mandatory aspect of daily life.”
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