TRUSTe Expands Data Privacy Management Platform with Enhanced Mobile App Monitoring

TRUSTe, a global data privacy management (DPM) company, today announced an enhancement to its technology platform – TRUSTed Apps Enterprise Edition – and a partnership with RiskIQ, a leading provider of enterprise security solutions beyond the firewall. As large global companies increasingly rely on using customer data, there is a growing need for advanced monitoring to detect new security threats, such as malware and rogue apps, and to protect brand reputation and consumer privacy while ensuring compliance. The new solution offers companies mobile app brand monitoring and security scanning along with privacy assessment and certification – further demonstrating TRUSTe’s commitment to deliver leading edge privacy-tech solutions to help businesses power trust in the data economy.

“Our recent consumer research reveals that 78% of consumers won’t download an app they don’t trust and that heavily impacts business. We’re seeing that strong privacy practices, which are a requirement dictated by government and mobile app stores, are now also demanded by consumers who weigh privacy heavily in their decision to engage with apps,” said Chris Babel, CEO of TRUSTe. “TRUSTe continues to develop innovative technology solutions to help businesses safely collect and use customer data to provide a personalized experience while building trust and protecting brand reputation. Our partnership with RiskIQ helps expand our platform and enables our clients to proactively manage the emerging global privacy risks across all their mobile apps.”

The new offering, TRUSTed Apps: Enterprise Edition, is an expansion to TRUSTe’s Data Privacy Management Platform and extends beyond the industry leading privacy risk assessment and certification capabilities of the TRUSTed Apps solution. The enhancement addresses problems that enterprises encounter during deployment of mobile apps and services, such as data leakage, brand theft, unauthorized brand usage via spoofed mobile apps and mobile malware. Coupled with the rapid growth of mobile app stores and lack of policing within these stores, it is a challenge for enterprise security and application management teams to maintain control and visibility across their global mobile environments.

“With more than 5 million apps collected over the past four years and data from more than 60 public app stores, RiskIQ has a unique understanding of the world of mobile apps. RiskIQ decomposes and organizes apps in the RiskIQ mobile database and continually discovers new app relationships and emerging threats. Leveraging experiences gained through our enterprise customers including the top financial services companies and largest tech companies in the world, our partnership with TRUSTe is now making the app store ecosystem safer for all users. Clients who use the TRUSTed Apps: Enterprise Edition will instantly gain global visibility and early warning into the presence of rogue apps, malware and brand infringements impacting their organizations. As organizations are better equipped to control their apps, the app store experience improves for everyone,” said Elias Manousos, CEO and Co-Founder of RiskIQ.

The advanced mobile monitoring solution protects against potential brand infringements as brands and developers proactively address privacy risk assessments. New features of TRUSTed Apps: Enterprise Edition include:

• Global App Discovery – automated management of mobile app footprint and app stores.

• Advanced Brand Monitoring – continuous monitoring to enforce corporate mobile policy.

• Malware Detection – security and privacy assurance – detection of latest mobile threats and assurance that customer information is handled to the highest standards.

• Alerts and Reporting – real-time incident alerts, intelligent event remediation and management.

Source: TRUSTe