Security Experts:

Hubble Technology Banks $9 Million for Asset Visibility Platform

An early-stage Virginia startup has banked $9 million in venture capital funding to build an “agentless technology asset visibility” aimed at disrupting the asset management space.

Hubble Technology, the brainchild of AIG deputy CISO Tom Parker, said the seed stage financing was led by Paladin Capital Group.  Prominent venture capital outfit Accel and CrowdStrike’s Falcon Fund also invested.

The company says it is building a Technology Intelligence Platform capable of providing end-to-end visibility of corporate assets and tools to help defenders reduce and manage business risk.

"Ineffective asset visibility leaves organizations exposed to unmeasurable cyber and operational risks," Parker said in a note announcing the investment.  "A key requirement for any effective digital transformation is the ability to understand your existing technology stack and security controls."

[ READ: The Rise of Continuous Attack Surface Management  ]

He said Hubble sets itself apart from the crowded cyber asset management market by providing end-to-end visibility across an organization’s entire digital presence. 

"[The platform] constructs a map of a customer's entire technology domain, from the software supply chain all the way through to an organization’s employees and their roles," Parker said. "Having a precise and constantly updated asset map is key to providing operators the information they need to make informed decisions - and for executives to plan effectively."

Parker said the new funding will be used to expand its engineering operations and scale the business to support the company’s global ambitions. 

The attack surface management space has attracted significant investor interest in recent years with companies like CyCognito, Bit Discovery, Cyberpion, Censys, Rumble all raising millions of dollars to help businesses find and secure digital assets.

Related: Investors Bet on Cyberpion in Attack Surface Management Space 

Related: Attack Surface Management Play Censys Scores $35M Investment

Related: Risk Assessment Company CyCognito Raises $30 Million

Related: Bit Discovery Banks $4 Million for Attack Surface Management Tech

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Ryan Naraine is Editor-at-Large at SecurityWeek and host of the popular Security Conversations podcast series. Ryan is a veteran cybersecurity strategist who has built security engagement programs at major global brands, including Intel Corp., Bishop Fox and GReAT. He is a co-founder of Threatpost and the global SAS conference series. Ryan's past career as a security journalist included bylines at major technology publications including Ziff Davis eWEEK, CBS Interactive's ZDNet, PCMag and PC World. Ryan is a director of the Security Tinkerers non-profit, an advisor to early-stage entrepreneurs, and a regular speaker at security conferences around the world. Follow Ryan on Twitter @ryanaraine.